Starting looks
Every look for cake makers, side by side: the same craft, three different pages, so you can see the difference on one screen instead of three tabs.
Rose & Rye
A wedding cake, agreed long before the day.



A magazine-style page for a studio that sells weddings: one large opening statement, the tiers described in the baker's own words, and the tasting booked at the end.
The Sunday Bakery
Celebration cakes you can order today.



A shop, not a portfolio: portions and prices above the photographs, lead times and a deposit, and every cake orderable in one tap.
Marlow & Rye
One cake, drawn for the day it is for.



One occasion, commissioned by brief: the finished cakes and the maker before any service detail, with no portion table and no size bands on the page.