Starting looks
Every look for florists, side by side: the same craft, three different pages, so you can see the difference on one screen instead of three tabs.
Fern & Stem
Whatever the season is doing, arranged for the room.

A magazine-style page for a studio that designs from the room outwards: one large opening statement, generous whitespace, and the commission at the end.
Hedgerow & Bone
Colour decided by the field, not the catalogue.



Image-first and a little wilder: a dense grid of arrangements from the year, with the commission brief front and centre.
Thistle & Vine
A bucket a week, whatever the market is doing.



A weekly account rather than a commission: the size and the rhythm are the product, the market decides the flowers, and nothing on the page asks for a date or a venue.